Case Study: Powerful Advertising with Large-Scale Hand-Painted Murals

Hand-painted Advertising Murals: fast, accurate and Powerful

In today’s fast-paced advertising world, brands always seek new ways to grab attention and make lasting impressions. Hattas Studios focuses on creating large, hand-painted advertising murals.

These types of hand-painted ads make brands come alive in an eye-catching way. Over the past twenty-two years, we have painted thousands of murals. Some high-profile projects have been for industry giants including Universal Pictures, Sony Pictures, MGA Entertainment, Netflix, Calvin Klein, and Live Nation. Our murals have showcased some of the biggest names in entertainment, including Lady Gaga, Bruno Mars, Dua Lipa, JLO, Halsey, Olivia Rodrigo, The Rolling Stones, Paul McCartney, and the global phenomenon Squid Game.

The Benefits of Hand-Painted Advertising

Hand-painted advertising offer several advantages over traditional billboard advertisements and digital marketing:

  • Authenticity & Craftsmanship – Our team of skilled artists meticulously paints each mural. This creates a level of artistry and uniqueness that printed banners or digital screens cannot replicate. This type of work stops passersby in their tracks, and draws them in for a closer look.

  • High Impact & Engagement – Large murals catch the eye and invite interaction. This is especially true when paired with in-person events, QR codes, 3D features, or augmented reality (AR).

  • Social Media Buzz – A great mural is a visual treat. People love taking photos in front of impressive art, and sharing them with their friends. This helps a brand reach more people on social media.

  • Long-Lasting Impressions – Unlike digital ads that vanish quickly, a mural lasts for weeks or months. This helps build brand recognition over time.

Case Study: The Garfield Movie & Popchips Mural

One of our recent standout projects was a 2-story mural joining The Garfield Movie and Popchips. We worked with Milk Money, an LA-based outdoor advertising company, to bring this giant fat cat to life!

The goal was to create a colorful, larger-than-life mural. This mural would promote the film and help Popchips’ brand in a fun and interactive way.

The Challenge

The advertising company behind The Garfield Movie and Popchips wanted a mural that could:

  • Be completed within a tight deadline to align with the film’s marketing campaign.

  • Accurately capture Garfield’s iconic look and personality.

  • Include interactive elements to enhance engagement and encourage social sharing.

  • Maintain brand synergy between The Garfield Movie and Popchips.

Our Approach & Execution

Our team of wall dogs executed the project with precision and efficiency:

  • Flawless Artwork Transfer: Using our specialized transfer methods, we ensured Garfield’s proportions and details were 100% accurate—no distortions, no surprises.

  • Hand-Mixed Colors: To maintain brand integrity, every color was hand-mixed to perfectly match the original design.

  • Speed & Efficiency: Our experienced muralists worked swiftly to complete the mural on schedule without compromising on quality.

  • 3D & Interactive Elements: To make Garfield even more eye-catching, we extended his ears past the top of the wall, creating a 3D element where they popped up onto the roof. We also painted Garfield’s paw prints down the sidewalk, leading fans from the street to a dedicated selfie spot in front of the mural.

  • Augmented Reality Integration: A QR code on the mural allowed visitors to engage in an AR experience—transporting them into a Popchips bag where they became Garfield’s favorite snack. This combination of traditional hand-painted art and digital technology provided an immersive experience that delighted fans and elevated the campaign.

The Results

  • Massive Social Media Buzz – Fans eagerly snapped photos, shared them online, and helped the campaign go viral.

  • Brand Synergy Achieved – The mural connected The Garfield Movie and Popchips. It reinforced their partnership in a natural and eye-catching way.

  • Engagement Boost – The AR feature increased interactions. This made the mural more than just a visual piece; it became a memorable experience.

  • Celebrity Activation – Garfield made a special appearance at the mural site. This added more excitement and media coverage.

Conclusion: Why Advertising Agencies Choose Us

Advertising agencies searching for a mural painting company that provides high-quality and efficient murals can stop looking. Hattas Studios’ team of artists specialize in transforming creative concepts into large-scale, impactful advertising murals with unparalleled accuracy and efficiency. Our skill, speed, methods and reliable reputation make us the top choice for advertising companies. They want their campaigns to make a lasting impact.

When you work with us, all you need to do is point to the wall and provide the creative—we take care of the rest. We have a strong history of creating thousands of murals and sign painting for many brands and clients or over 20 years. We promise to bring your advertising vision to life. Our work will capture your audiences' attention and boost engagement.

Let’s create something unforgettable together! Contact us to get started.